This Urban Extension Entrepreneurial Marketing Introductory Guide provides easy access to resources to ______________
Marketing is everything from the customer's point of view (Peter Drucker) The Entrepreneurial Marketing module is built upon the entrepreneurial marketing theory and University Extension practices in urban communities.
Participants learn to improve:
- Awareness of entrepreneurial marketing context.
- Knowledge of marketing and communication competencies as you represent yourself and Extension in the City.
- Ability of engage in the flow of communications with internal and external audiences.
Ready to Learn?
Access as many or as few of the resources below as you would like or follow this link for a downloadable PDF.
Frequently Asked Questions (FAQ)
Q. Question 1?
A. Answer 1.
Q. Question 2?
A. Answer 2.
Q. Question 3?
A. Answer 3.
Entrepreneurial Marketing & Market Orientation
Anatomy of Entrepreneurial Marketing, Special Issue of the Journal of Strategic Marketing, Volume 24, 2016 - Issue 1
Entrepreneurial Marketing, Often described, rarely measured
An Empirical Investigation of Entrepreneurial Marketing Dimensions
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Market Orientation in a Digital World
Extension Marketing Resources
General Marketing Resources
Creating Valuable Content
Urban Communication Foundation
The Elements of an Effective Cause Marketing Campaign
American Marketing Association
The Sign Foundation, Research, Outdoor Advertising Association
Customer Service Association, Customer Service Manager, Customer Service Today
Market Research (Community Assessment) Resources
Conducting a Community Assessment Guidebook, 2012Social Explorer
Market Segmentation, by Claritas (search by zip code)
Example of State Extension Resource: Florida Extension, Using Secondary Data to Build Strong Extension Programs
U.S. Census, Ohio
American Fact Finder
American Community Survey
USDA Economic Research Service (ERS)
USDA National Agricultural Statistics Service
USDA Agricultural Marketing Service (AMS), Market Research
U.S. Department of Commerce, Bureau of Economic Analysis
EconData - extensive list by subject
Centers for Disease Control and Prevention, Data & Stats
Public Health Indicators
National Center for Education Statistics
Childstats.gov (2017) - The Federal Interagency Forum on Child and Family Statistics
Clickable county map, population by age, from governing.com
Kids Count Data Book and more from the Annie E. Casey Foundation
Food Access Research Atlas, USDA ERS
Asset-Based Community Development Institute (ABCD)
Using Community Assessments to Improve 4-H Youth Development Programming Efforts, 2017 JOE article (useful for all impact areas)
Digital Storytelling Resources
7 Elements of Good Data Visualization, eXtension
Start Sharing Your Story - Bob Bertsch, eXtension
Telling Your Story with Maps, eXtension
The Five Principles of Effective Storytelling (from StoryMaps)
Pixabay (stock photos and videos)
Flickr: The Commons
Flickr Creative Commons
deviantART Creative Commons
Public Health Image Library (PHIL)
Getty Images (royalty-free collection)
Soundcloud Creative Commons
Jamendo (no login required – click past it)
Freesound.org (sound effects)
Public Domain Music
Smithsonian Archives (rights free)
Columbia University list of Public Domain (and licensed) Resources
Vimeo Creative Commons