Entrepreneurial Marketing Introductory Guide

This Urban Extension Entrepreneurial Marketing Introductory Guide provides easy access to resources to ______________Marketing logo

Marketing is everything from the customer's point of view (Peter Drucker) The Entrepreneurial Marketing module is built upon the entrepreneurial marketing theory and University Extension practices in urban communities.

Participants learn to improve:

  • Awareness of entrepreneurial marketing context.
  • Knowledge of marketing and communication competencies as you represent yourself and Extension in the City.
  • Ability of engage in the flow of communications with internal and external audiences.


Ready to Learn?

Access as many or as few of the resources below as you would like or follow this link for a downloadable PDF.

 

Topic 1

 

Text

 

Topic 2

Text

 

 


Frequently Asked Questions (FAQ)

Q. Question 1?
A. Answer 1.

Q. Question 2?
A. Answer 2.

Q. Question 3?
A. Answer 3.


Multimedia Resources

Entrepreneurial Marketing & Market Orientation

Anatomy of Entrepreneurial Marketing, Special Issue of the Journal of Strategic Marketing, Volume 24, 2016 - Issue 1

Entrepreneurial Marketing, Often described, rarely measured

An Empirical Investigation of Entrepreneurial Marketing Dimensions

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Market Orientation in a Digital World

Extension Marketing Resources

Extension Marketing: Building a Successful Local Extension Marketing Campaign

Marketing the Local Extension Program

4-H Marketing Resource Center

Journal of Extension (search term - marketing)

General Marketing Resources

Creating Valuable Content

Urban Communication Foundation

The Elements of an Effective Cause Marketing Campaign

American Marketing Association

The Sign Foundation, Research, Outdoor Advertising Association

Customer Service Association, Customer Service Manager, Customer Service Today

Market Research (Community Assessment) Resources

Conducting a Community Assessment Guidebook, 2012Social Explorer

Market Segmentation, by Claritas (search by zip code)

Example of State Extension Resource: Florida Extension, Using Secondary Data to Build Strong Extension Programs

U.S. Census, Ohio

American Fact Finder

American Community Survey

USDA Economic Research Service (ERS)

USDA National Agricultural Statistics Service

USDA Agricultural Marketing Service (AMS), Market Research

U.S. Department of Commerce, Bureau of Economic Analysis

EconData - extensive list by subject

Centers for Disease Control and Prevention, Data & Stats

Public Health Indicators

National Center for Education Statistics

Childstats.gov (2017) - The Federal Interagency Forum on Child and Family Statistics

Clickable county map, population by age, from governing.com

Kids Count Data Book and more from the Annie E. Casey Foundation

Food Access Research Atlas, USDA ERS

Asset-Based Community Development Institute (ABCD)

Using Community Assessments to Improve 4-H Youth Development Programming Efforts, 2017 JOE article (useful for all impact areas)

Digital Storytelling Resources

7 Elements of Good Data Visualization, eXtension

Start Sharing Your Story - Bob Bertsch, eXtension

Telling Your Story with Maps, eXtension

The Five Principles of Effective Storytelling (from StoryMaps)

Pixabay (stock photos and videos)

Flickr: The Commons

Flickr Creative Commons

deviantART Creative Commons

Public Health Image Library (PHIL)

Getty Images (royalty-free collection)

Soundcloud Creative Commons

Jamendo (no login required – click past it)

Incompetech

Freesound.org (sound effects)

Public Domain Music

Smithsonian Archives (rights free)

Columbia University list of Public Domain (and licensed) Resources

Internet Archive

Wikimedia Commons

Vimeo Creative Commons

Marketing Ethics

Marketing Ethics & Society

The General Theory of Marketing Ethics

International Marketing Ethics: A Literature Review and Research Agenda


1-Minute Response

Please follow this link to complete a very brief survey.


This guide is frequently updated based on the perspective of people committed to engagement in urban communities. If you have a suggestion, please share it with Michelle Gaston.